OAB: The Outdoor Advertising Blog

Monday, June 21, 2004

Picture of the Week: Bud Bulletin Blankets Beijing. Budweiser is a new but exciting outdoor advertiser in China, and their profile is slated to rise with the purchase of Chinese brewe Harbin.

Big Outdoor Cos. Refuse PETA anti-IAMS bulletin
From PETA's press release: "PETA hoped to have its new anti-Iams billboard displayed in Tampa, but area outdoor advertisers want no part of it. The billboard shows a caged dog with the tagline "This Is Sally. She Suffered for Six Years in a Lab in Iams Experiments." The message refers to an undercover investigation at an Iams contract laboratory where at least 27 dogs were killed, while others died of illnesses that went untreated. A sales representative from Viacom Outdoor said, "[W]e will not accept this creative in any of our Viacom Outdoor markets."

Coca-Cola Replacing Iconic Times Square Sign
The Coca-Cola Company today announces plans to unveil one of the largest digital canvases in the world -- a new three-dimensional, high tech display -- in New York City's Times Square on the evening of July 1. The innovative advertising sculpture measures more than six stories high, and is considered the world's first digital communications portal featuring 32 custom-made convex and concave, high-definition LED screens. Coca-Cola signs have been landmarks in Times Square since 1920 and this interactive display is introduced as both Times Square and the local Coca-Cola bottler in New York celebrate their 100th anniversaries.

Missouri bans sexy billboards along state highways
The Show Me State is cracking down on bawdy billboards. Gov. Bob Holden on Thursday signed a bill banning sexually suggestive billboards that promote strip clubs and other adult businesses. The ban applies within one mile of Missouri highways.

Billboards crowd Mumbai's skyline
Conservationists in the Indian city are wrangling with officials to save their smothered skyline, trying to get hundreds of billboards torn down.

The Maharashtra state government in 1995 declared parts of Mumbai - many with 150-year-old buildings, a legacy of India’s British colonial days - as "heritage" neighbourhoods.

The Mumbai High Court in May ordered the city council to abide by the city’s Heritage Conservation Committee recommendations that protected areas be kept billboard-free.

City authorities say they’ve since pulled down more than 80 billboards. But conservation groups say more than 200 of the giant signs, some of them four storeys tall, still need to go.